Analytical Research Service Inc.

We are a marketing and media research firm in business since 1976. Over the years we have served some 300 manufacturers, advertising agencies, associations and publishers. Most of our work has been in health care, though we have substantial experience in consumer as well as business-to-business markets.

In addition to custom marketing and media research solutions, we offer "off-the-shelf" services that are tailored to individual needs.

• Competitive Advertising reports for manufacturers and advertising agencies.
• Publication Studies that measure the impact/interest of each ad unit and article in issues that are tested.

Links are provided to view capsule descriptions as well as sample data. For more detail contact Ron Reisman at 847-205-2270 or at reisman@anaresearch.com 

Competitive Advertising Spending/Healthcare: CASH

This is a continuing audit of some 170 journals in various health care disciplines. In the present economic climate, one wants to be certain that advertising expenditures are adequate but not more than is necessary. Surely it is useful to have a handle on competitive ad activity. A free sample report showing our data on your company and one or two others is just a click away.

To see a demonstration page, click CASH in the title or click SERVICES  for more details before viewing sample data.

• Ad expenditures by COMPANY 
• Ad Expenditures by PRODUCT
• Ad pages or insertions by PUBLICATION

Ad-Mark and Inter-Ad Publication Studies

A sample of the publication's circulation is selected to receive a copy of the test issue They are asked to mark up each advertisement and each article, using a numerical scale.

The marked up publications are returned to us for tabulation and reporting. Data are based on actual experience with the ad/article rather than on recall of a prior reading.

To see a demonstration report, click Ad-Mark in the title above or click SERVICES for more information before viewing the report.